Authority for Consumers and Markets (ACM) Netherlands – Misleading reference pricing spotting tool 

The ACM has built its own tool to spot infringements around reference pricing (when presented as a discount, the price at which an item is offered, should be the lowest price in use by the trader in the previous 30 days).

The tool is designed to detect discounted prices that do not comply with the rule.  The tool can scan hundreds of products in a given period of time to create a picture of prices being displayed multiple times a day. This creates thousands of data points which can be analysed by the tool to flag price reduction that may be misleading.