EU eLab - Mystery online shopping environment

EU elab has a toolbox consumer protection authorities can use to replicate a typical consumer online shopping journey and spot unlawful practice.

The EU eLab provides authorities with a toolbox to fully mimic consumer behaviour without being identified. This avoids the possibility that they would be blocked or even shown a different experience online. 

The investigator sees exactly what a consumer would see, so they can replicate a typical consumer journey and experience all the deceptive or dark patterns that the consumer is subject to which may be unlawful as they unduly influence a consumers’ choices.  A screen recording tool enables authorities to collect this evidence.